UNDERGRADUATE WORK
Series of projects from freshmen level design class
DESIGN PRINCIPLES
FALL 2025
5 Stories without narrative
Students were asked to do the following:
Construct a 12” x 12” x 12” three-dimensional cube from corrugated cardboard. The cube will be hollow with a maximum inside dimension of 8” x 10” x 11” (in any orientation). One side of the box will be open to allow access and be considered as ‘front’. Interior walls may be sloped but with no more of a difference of 2” between front and back of the interior volume. Determine a side that is immediately adjacent to the front to be ‘bottom’. The side parallel to the front will be ‘back’. Cut five rectangular openings in the box. These should be on any of the three sides that are not ‘front’, ‘back’, or ‘bottom’. The cuts can vary in width but should not be narrower than 2” or wider than 6” at any point. No curves should be used.
Book Cover Design
Students were asked to do the following:
Students will be given three random words by which to guide the design of a book cover.
The assigned three words will be considered as the context and judgement criteria - you will use them to set the project scope or the theme of the book. YOU WILL NOT USE THE WORDS DIRECTLY. Ideate (divergence and then convergence) around the three words. You will have to explore the nuances of what these words mean as a group and look for shared relationships or a context that satisfies all of them. From that, the title of the book will be developed and a short blurb of what the book is about. The title and the blurb will then guide the graphic communication of the book cover design which will include front cover, spine and back cover. The introduction of text will be addressed in at least four ways: title, subtitle, author and some text that would be found on a cover (summary of content, endorsement, reviews).
Each element (text, image, color theme, etc) is required to have at least three efficiency alignments and overall, the book cover should have at least three elements that are reinforcing each other. All together, we should have a book cover with strong coherence of its elements.
WORD IDEATION
PRECEDENT ANALYSIS
CONCEPT SKETCHES & AI GENERATION
REFINEMENT THROUGH EDITING TOOLS